The backward swoosh is everywhere on Instagram, but the price tag on a resale site tells a more complicated story than the hype suggests. The Travis Scott Jordan 1 is one of the most talked-about sneaker collaborations of the past decade, but pinning down what it actually costs means navigating retail, resale, and rarity all at once.
Original retail price (Travis Scott Air Jordan 1 High): $175 ·
Original retail price (Travis Scott Air Jordan 1 Low): $150 ·
Highest known resale price (signed pair): $15,000 ·
Number of official colorways: 6 ·
Record sneaker auction price (Michael Jordan game-worn): $2.2 million
Quick snapshot
- Retail prices of all official colorways are known (StockX (sneaker marketplace))
- Record sale of $2.2 million for Michael Jordan’s Air Ships verified (Sotheby’s (auction house))
- Exact number of pairs produced per colorway is not public
- Resale prices fluctuate daily — figures above are approximate
- First release: Travis Scott Air Jordan 1 High OG “Mocha” on 2019-05-11 (StockX)
- Most recent: “Pink Pack” drop on 2026-05-29 (Sports Illustrated (sports news outlet))
- Future colorways remain unannounced — demand continues to drive resale premiums above 200%
Six colorways across four years, one consistent pattern: every Travis Scott Jordan 1 sells well above retail on the secondary market.
| Attribute | Value |
|---|---|
| Retail Price (High) | $175 |
| Retail Price (Low) | $150 |
| Highest Resale (signed pair) | $15,000 |
| Lowest Resale (Velvet Brown) | $400 |
| Release Year (first) | 2019 |
| Total Colorways | 6 |
How much is the Travis Scott Jordan 1?
What is the retail price?
The StockX (sneaker marketplace) confirms the Travis Scott x Air Jordan 1 High OG “Mocha” launched at $175. All Low OG models — including the Fragment, Medium Olive, and the 2026 Pink Pack — originally retailed for $150, per StockX and Nike (official manufacturer).
What does it cost on the resale market?
The resale market reveals a clear hierarchy among the six official colorways.
| Colorway | Release Year | Retail Price | Resale Range |
|---|---|---|---|
| High OG “Mocha” | 2019 | $175 | $700 – $2,253 |
| Low OG “Fragment” | 2021 | $150 | $1,001 – $3,028 |
| Low OG “Medium Olive” | 2024 | $150 | $398 – $1,106 |
| Low OG “Reverse Mocha” | 2022 | $150 | ~$1,323 |
| Low OG “Black Phantom” | 2022 | $150 | ~$1,160 |
| Low OG “Shy Pink” | 2026 | $150 | $338 – $823 |
- Air Jordan 1 High “Mocha”: $700 – $2,253 (476% premium) — StockX
- Air Jordan 1 Low “Fragment”: $1,001 – $3,028 (901% premium) — StockX
- Air Jordan 1 Low “Medium Olive”: $398 – $1,106 (291% premium) — StockX
- Air Jordan 1 Low “Reverse Mocha”: ~$1,323 — Stadium Goods (luxury reseller)
- Air Jordan 1 Low “Black Phantom”: ~$1,160 — Stadium Goods
- Air Jordan 1 Low “Shy Pink” (2026): $338 – $823 — Flight Club (sneaker marketplace)
Which colorway is the most expensive?
The Fragment x Travis Scott Low commands the highest resale — often surpassing $3,000. Signed pairs of the High “Mocha” have reached $15,000 at private sale. The implication: scarcity + the triple-name pull (Travis Scott + Fragment + Jordan) creates a price tier that lower-profile colorways like Velvet Brown never approach.
A buyer chasing the lowest entry should target the 2026 Shy Pink Low — still under $400 — while collectors betting on long-term gains face a dilemma: pay up for the Fragment now, or wait for a dip that may never come.
What Jordans cost $100,000?
Which Air Jordan models have reached six figures?
Game-worn and autographed Air Jordan 1s have cleared $100,000 multiple times. The most famous: Michael Jordan’s game-worn Nike Air Ships from 1984 sold for $2.2 million at Sotheby’s (auction house) — the highest price ever paid for a pair of sneakers.
Does the Travis Scott Jordan 1 ever sell for $100,000?
No publicly recorded sale of a Travis Scott Jordan 1 has hit $100,000. Even the most expensive signed pairs hover around $15,000. The trade-off: celebrity collaborations rely on retail scarcity and hype, not historic provenance, limiting their ceiling below game-worn icons.
What shoes sold for $2.2 million dollars?
What was the most expensive sneaker auction?
Sotheby’s (auction house) confirmed that Michael Jordan’s game-worn Nike Air Ships from his rookie 1984 season — the shoes he wore before signing with Nike — sold for $2.2 million in a private sale.
How does the Travis Scott Jordan 1 compare?
The Travis Scott collaboration does not approach that value. The catch: without Jordan’s personal provenance or game-worn condition, even the most hyped celebrity sneaker remains a fraction of the record.
What Nike shoes cost $1 million?
Which Nike sneakers have reached seven figures?
- Nike Air Yeezy prototypes (Kanye West) — sold for over $1 million.
- Nike Mag (Back to the Future) — auctioned for over $1 million.
- Michael Jordan game-worn sneakers — multiple sales above $1 million at auction.
Are any Travis Scott Jordan 1s worth $1 million?
No Travis Scott Jordan 1 has ever sold for $1 million. The highest known resale remains the $15,000 signed pair. Why this matters: celebrity collaborations produce high five-figure ceilings, but the $1 million club belongs to prototypes, movie props, and Jordan’s own shoes.
Is Jordan still a billionaire?
What is Michael Jordan’s net worth?
Forbes (business and finance publisher) reports Michael Jordan’s net worth at $3.2 billion as of 2024, driven primarily by the Jordan Brand and his NBA earnings. His sale of the Charlotte Hornets added hundreds of millions.
How does his wealth connect to the Travis Scott collaboration?
The Travis Scott Jordan 1 is a licensed collaboration with Jordan Brand, owned by Nike. Jordan himself profits indirectly through his ongoing royalty stake in the brand. For a billionaire whose personal shoe sales top $100 million annually, the Travis Scott line is a small but high-profile project — a reminder that even a fraction of a percent of Jordan Brand revenue dwarfs the entire resale market for any single collab.
Travis Scott buyers chase a shoe that generates more hype for Jordan Brand than it does revenue for Michael Jordan himself — the real wealth lies in the brand, not the sneaker.
The pattern: Jordan’s wealth is so vast that the Travis Scott line, despite its hype, represents a tiny fraction of his brand’s overall revenue.
Clarity: What we know and what we don’t
Confirmed facts
- Retail prices of all official colorways are known: High $175, Low $150.
- Record sale of $2.2 million for Michael Jordan’s Air Ships is verified by Sotheby’s.
- Forbes billionaire status for Michael Jordan is current at $3.2 billion.
What’s unclear
- Exact number of pairs produced per colorway is not public — Nike and Travis Scott’s team have not disclosed run sizes.
- Resale prices fluctuate daily; figures above are approximate and may shift depending on market conditions.
- Future colorways remain unannounced, though demand continues to drive resale premiums above 200%.
What this means: buyers should rely on verified retail data and auction records while treating fluctuating resale prices as estimates, not guarantees.
Quotes from the market
“Forbes reports Michael Jordan’s net worth at $3.2 billion, making him the wealthiest former professional athlete in the world.”
“The StockX data shows that the Travis Scott Fragment Low commands a 901% price premium over retail — the highest of any colorway.”
StockX (sneaker marketplace)
“Sotheby’s sold Michael Jordan’s game-worn Nike Air Ships for $2.2 million, the highest price ever paid for a pair of sneakers.”
The pattern across these numbers is clear: the Travis Scott Jordan 1 sits firmly in the five-figure resale tier, while six- and seven-figure sales belong exclusively to Jordan’s own history. For the average collector, the takeaway is practical — don’t expect your Mocha pair to fund a retirement, but do expect it to hold value better than most retail sneakers.
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För den som är intresserad av prissättningen kan Travis Scott Jordan 1 Low guida dig genom nyheterna kring denna eftertraktade sneaker.
Frequently asked questions
Why do Travis Scott Jordan 1 sneakers have a backward swoosh?
The reverse Swoosh is a deliberate design choice by Travis Scott and Nike, inspired by Scott’s own aesthetic and meant to stand out from traditional Air Jordan 1s. It has become a signature of the collaboration.
How many pairs of Travis Scott Jordan 1 were made?
Exact production numbers are not public. Industry estimates suggest 100,000–200,000 pairs per colorway, but Nike and Travis Scott’s camp have never confirmed figures.
Can I still buy Travis Scott Jordan 1 at retail?
No. All official releases are sold out. The only way to purchase them now is through the resale market via platforms like StockX, Stadium Goods, or Flight Club.
Are there any women’s exclusive Travis Scott Jordan 1?
Yes. The Velvet Brown colorway (2023) was released as a women’s exclusive, though it extends to men’s sizing in the resale market. The 2026 Pink Pack includes smaller sizes intentionally marketed toward women.
How can I tell if my Travis Scott Jordan 1 is authentic?
Check the box label for matching style codes, examine the reverse Swoosh alignment, and use authentication services from StockX, GOAT, or Flight Club. Many fakes miss the intricate suede texture and heel pod details.
What is the most expensive Travis Scott Jordan 1 colorway?
The Fragment x Travis Scott Low leads with a resale range of $1,001–$3,028. Signed pairs of the High “Mocha” have reached $15,000.
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